It’s here… Instagram is making a huge change by now hiding likes in the US. Beginning this week, likes will now be hidden for users in the United States, joining Canada, Australia, Brazil, Ireland, Italy, Japan, & New Zealand. It’s unclear at this time how many users will see this feature in the beginning, & if this change will be permanent.

At the recent WIRED25 Conference, Adam Mosseri, CEO of Instagram, shared it was time to expand testing to the US in a bid to make Instagram a safer place on the internet. Mosseri tweeted this announcement: “Heads up! We’ve been testing making likes private on Instagram in a number of countries this year. We’re expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!”

During a recent keynote, Mark Zuckerberg stated: “We want people to be less interested in how many likes a post gets, & focus more on connecting with other people.”

Likes will not be completely disappearing, only hidden to your followers. You will still be able to view how many likes you’ve received by tapping “others” under your posts to view to the total number of likes.

So, why hide likes? Mosseri shared, “The idea is to try to depressurize Instagram, make it less of a competition, & give people more space to focus on connecting with the people they love & things that inspire them.” with this idea, this effort would make Instagram a space that’s more focused on connections, conversations & community, especially for younger users.

How do you think will this affect Instagram influencers & businesses? Do you like the idea of a like-free Instagram?

Let us know in the comments below!